Early Stage VC has an incredible post about the number 1 mistake almost every entrepreneur makes. We come up with an idea – and too often we build, build, build without thinking of the customer and their pain points…and how we are actually easing it.
I must have made this same mistake over and over and over. Amazing how simple it is, but how almost every entrepreneur I have spoken to has missed the point too - technology isn’t about the wow-factor, but about the easiest way of simplifying pain points.
So if you are building something, stop and talk to your users and potential users. Really talk to them, set up a focus group, survey them, interview them, and make sure you ask the right questions…this will make life a hell lot of easier for you
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